Archive for August, 2014

In online marketing? You need to form intimate relationships to really reap the rewards

Thursday, August 21st, 2014

Let’s unpack the definition and equate it with the relationship online marketers hope to achieve with their customers or clients. Know your customer With any relationship, you have to expend the time and effort to know everything you can about the pers…

How to Choose the Best Keywords for Your Online Marketing Campaign

Tuesday, August 19th, 2014

If you want to find the best keywords for your business, avoid these all-too-common missteps.

The 7 Deadly Digital Sins

Friday, August 15th, 2014

Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn't delegate.

6 Warning Signs You May Be Dealing With an SEO Scam Artist

Tuesday, August 12th, 2014

Not only can these firms waste time and money — they can actually hurt your website in the long run.

Are You Meeting Your Customers' Online Marketing Expectations?

Tuesday, August 5th, 2014

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.