Archive for February, 2014

Baidu Misses on Q4 Earnings; Guidance Strong

Friday, February 28th, 2014

Baidu, Inc. reported adjusted fourth-quarter 2013 earnings of $1.29 per share missing the Zacks Consensus Estimate of $1.38 due to heavy expenditure made on various investments.

Advertising Will Soon Reach a Digital Tipping Point

Thursday, February 27th, 2014

Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.

Advertising Will Soon Reach a Digital Tipping Point

Wednesday, February 19th, 2014

Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.

Who got their money’s worth for online advertising in Vietnam? [INFOGRAPHIC]

Saturday, February 15th, 2014

In Q3 2013, Vietnamese companies spend over $13 million on online advertising. It's a humble number but it gives us a peek into what the landscape will look like in the near future.

Brand Visibility: Techniques and Tactics

Wednesday, February 12th, 2014

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.