Archive for October, 2011

TripAdvisor Announces Next Round of Free Master Class Events for Hospitality Industry

Monday, October 10th, 2011

Attendees will hear from TripAdvisor experts on best practices for reaching the site’s 50 million unique monthly visitors*, as well as from esteemed guest speaker Pablo Buela, Director of PIMOD, who will share proven online branding and marketing strategies.

OC fans find lots to ‘like’

Sunday, October 9th, 2011

Among MGH’s recent ideas is a check-in? mechanism for Ocean City’s smartphone application that would let people announce they’re at a local business.

Akron online marketing firm expanding West

Saturday, October 8th, 2011

A fast-growing, high-tech startup is expanding from its modest home in downtown Akron’s business incubator to an office in Seattle.?Sales are up about 50 percent from last year,? said Brian Deagan, the 36-year-old chief executive of Knotice, which develops software that companies use to deliver marketing messages to customers via the Web, email and cell phones.

Groupon plans to scale back marketing expenses

Friday, October 7th, 2011

Groupon Inc. on Friday filed amended documents for its planned initial public offering, with the new prospectus adding new emphasis to the company’s intentions to cut back on marketing expenses.

Marin Software Introduces Certification for Large-scale Digital Marketing Agencies

Thursday, October 6th, 2011

SAN FRANCISCO—-Marin Software Certified Agency Program first to pair brands with online marketing agencies fully trained on industry’s leading ad management platform

OBJE Expands into Multi-Billion-Dollar Social Media Market

Wednesday, October 5th, 2011

SARASOTA, Fla.—-Obscene Jeans announced plans today to expand beyond the parameters of its luxury lifestyle business model by launching a new social media division, Obscene Interactive.

Jeff Kershner Joins Hooklogic Automotive Team

Tuesday, October 4th, 2011

Industry Veteran and Strategist Adds to Momentum of Leading Automotive Incentive Programs