Archive for April, 2011

eBay Flaunts Boring Brilliance

Saturday, April 30th, 2011

There’s nothing wrong with being predictable, as long as what you’re doing works to begin with. (3 hours ago)

Hyundai Increases Leads by 62% with Landing Page Testing

Friday, April 29th, 2011

Fortune 500 company, Hyundai, proves effectiveness of landing page testing? for improving conversion rate and sales (2 hours ago)

When Check-ins Don’t Make Your Ad Client’s Shortlist

Thursday, April 28th, 2011

Digital ad agencies know that the sizzle stuff gets the most attention until the client reels it all back in and says, “Hey, where’s the ROI here?” (3 hours ago)

Human Element Technology Consultants Launch New Website, Expand Services for eCommerce

Wednesday, April 27th, 2011

New site and blog to provide tips, tools and services for Magento and eCommerce (1 hour ago)

Tastespotting: Where cameras and dining intersect

Tuesday, April 26th, 2011

Sarah Gim is the gatekeeper at TasteSpotting, a virtual buffet showcasing some of the most spectacular food photos around. She didn’t invent food porn, but she has turned it into an art form. (2 hours ago)

ValueClick buys mobile ad network Greystripe

Monday, April 25th, 2011

Online marketing services company ValueClick said April 25 that it has acquired Greystripe, a mobile advertising network, for about $70 million in cash. Greystripe CEO Michael Chang will report directly to Jim Zarley, CEO of ValueClick. Greystripe will operate as a wholly owned subsidiary of ValueClick, and it will likely keep its brand in some form. (2 hours ago)

Online marketers target children

Sunday, April 24th, 2011

Marketers, often selling sugar cereals and junk food, are using multimedia games, online quizzes and cellphone apps to build deep ties with young consumers. (10 hours ago)