Archive for July, 2010

In Hindsight: For Playdom, a kingdom; for Zynga, an empire

Saturday, July 31st, 2010

Disney buys Playdom. Softbank invests $150 million in Zynga. Plus: The U.S. government says it’s legal to ‘jailbreak’ your iPhone. (1 hour ago)

Lloyds TSB Commercial Finance Taps Ektron Marketing Optimization Suite to Raise Market Awareness and Drive New

Thursday, July 29th, 2010

NASHUA, N.H., July 29 — Lloyds TSB Commercial Finance is using the Ektron Marketing Optimization Suite to drive dramatic improvements in site traffic and lead conversions on www.ltsbcf.co.uk . This success story was documented in a recent case study now available online . (Logo: (56 mins ago)

Bupa Appoints bigmouthmedia to Search Marketing Account

Wednesday, July 28th, 2010

Leading international healthcare provider, Bupa, has selected bigmouthmedia, Europe’s largest and most experienced digital marketing agency, to lead its search marketing strategy. (2 hours ago)

Winemakers shun social media grapevine

Tuesday, July 27th, 2010

When it comes to social media, most winemakers prefer to drink alone. (48 mins ago)

As 2011 Ford Explorer turns heads, so does its marketing campaign

Monday, July 26th, 2010

The Facebook campaign for the 2011 Ford Explorer illustrates how corporations increasingly rely on social media to reach consumers. (16 mins ago)

Exclusive pizza with the lot for Akamai Technologies

Sunday, July 25th, 2010

Cloud optimization services provider, Akamai Technologies, has been selected as the exclusive online content delivery partner by Domino’s Pizza in Australia and New Zealand. (2 hours ago)

Michael Jackson Flash Mob

Saturday, July 24th, 2010

A top story from this week. Some folks in Orlando put together an interesting way to pay tribute to Michael Jackson with a flash mob like event. (6 hours ago)