A bidding frenzy for search engine keywords during the Super Bowl

Advertisers will vie for the top 'sponsored links,' bidding on terms they think lots of fans will be seeking as they watch the game. When New Orleans takes on Indianapolis at the Super Bowl on Sunday, Brandon Nohara will be sprawled in front of his big-screen TV like millions of others across the nation, drinking beer as friends pack into his apartment. (56 mins ago)

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