Archive for December, 2005

Reinventing the newspaper

Friday, December 30th, 2005

Reinventing the newspaper… The study also showed that fewer marketers will use general business magazines and newspapers as they shift toward trade magazines and online marketing. …

How Click Fraud Could Swallow the Internet

Thursday, December 29th, 2005

How Click Fraud Could Swallow the Internet… of fake clicks run from as low as 1 in 10 to as high as 1 in 2. In a widely cited recent study, MarketingExperiments.com, an online marketing research outfit …

Coverting E-Newsletter Leads into Sales

Thursday, December 29th, 2005

Coverting E-Newsletter Leads into SalesRecent months have seen a historic boom in online marketing expenditures. Forrester Research categorizes it as a "resurgence" and …

Wunderman Buys Bridge, Gains P&G

Thursday, December 29th, 2005

Wunderman Buys Bridge, Gains P&G… Financial details were not disclosed, but Bridge's experience in online marketing and healthcare is said to have convinced Wunderman to purchase the agency. …

Online Marketing: New Year’s Resolutions for Your Web Site

Wednesday, December 28th, 2005

Online Marketing: New Year’s Resolutions for Your Web Site… commissions in 2006. – I am going to replace my ‘techie’ with a professional Internet Marketing consultant this year. – I am …

Online Marketing Predictions for 2006

Monday, December 26th, 2005

Online Marketing Predictions for 2006… this week, ClickZ's Zach Rogers asked some "big brains" to provide their thoughts on what the next year might hold for online marketing, including creative, RSS …

Two Keys to Building Site Traffic

Monday, December 26th, 2005

Two Keys to Building Site TrafficE-Commerce and an online marketing program enable small businesses to reach more customers, increase revenue and move beyond their traditional boundaries to …