Archive for November, 2005

Times Newspapers appoints Bell as sales and marketing director

Wednesday, November 30th, 2005

Times Newspapers appoints Bell as sales and marketing director… two papers and Times Online, he will also oversee retail trade marketing, circulation, promotions, brand communications, subscriptions and online marketing. …

Cyber Monday, Marketing Myth

Monday, November 28th, 2005

Cyber Monday, Marketing Myth… "It's actually getting us some click-throughs," says Matt Finarelli, the WWF's manager for online marketing, who bought the keywords after seeing a Cyber …

Developing An Effective Search Engine Marketing (SEM) Strategy

Monday, November 28th, 2005

Developing An Effective Search Engine Marketing (SEM) Strategy… The most important difference between these expenses is the accountability of your online marketing compared to other more traditional marketing practices. …

Online sales lead Bean's to new marketing slant

Monday, November 28th, 2005

Online sales lead Bean's to new marketing slantFREEPORT — LL Bean has formed a new advertising alliance, partnering with agencies with greater online marketing expertise, the company says. …

A Leap Of Faith

Monday, November 28th, 2005

A Leap Of Faith… if we were selling traditional Christmas cards or another product that tons of people make, I don't know how we would've approached online marketing at holiday …

Online Exclusive: Online Marketing Is Supplanting Snail Mail …

Monday, November 28th, 2005

Online Exclusive: Online Marketing Is Supplanting Snail Mail …… The key to online marketing is one-to-one selling. … To be successful online, one must understand the intricacies of Web marketing. …

Bean takes new ad path, stresses online strategy

Sunday, November 27th, 2005

Bean takes new ad path, stresses online strategyFREEPORT, Maine – LL Bean has formed a new advertising alliance, partnering with agencies with greater online marketing expertise, the company said. …