Article: Who is Your Guru?

by Jeff Mulligan


The other day I was talking to a guy at the health club I joined. (Never had time when I was working for someone
else.)

We started talking about our personal trainers. If you aren't familiar with the term, these are fitness experts who are educated to design workout routines based on an individual's strengths, needs, and goals.

Anyway, Rick said something that truck me right between the eyes. "I got so confused reading all the books and fitness magazines. Everyone has a different opinion of what works the best. I finally figured if I was going to work out, I might as well pick one expert, listen to them and follow their program."

Later, as I was driving my sore body home, I thought about how appropriate Rick's comment was to Marketing.

Everyone's an expert. (Even people who have yet to sell their first eBook.) And there are a million programs,
books, secrets, techniques and tactics that will work for you.

The problem is, you can easily fall into what my favorite business school professor called, "Analysis Paralysis".

That's where a lot of people are stuck.

They keep reading, and it gets in the way of actually doing something.

I was guilty

I was guilty of this, too. I must have bought several hundred dollars worth of books and courses before I found what worked for me.

Fortunately, the expert I decided to follow was, in hindsight, an excellent choice. And by following his advice and listening to his ideas, I have built up a couple of successful income streams.

My point isn't that my "guru" is the right one for everyone.

The point is to pick one or maybe a couple of people you really respect, and model them. Of course, make sure they are actually successful in their own businesses first.

But when you find someone you respect and whose style you like, listen to their advice and follow what they recommend in their writings.

Save Your Brain

Following this strategy can save lots of brain cells that you would otherwise spend switching strategies and tactics. It avoids confusion and gives you a good point of reference
from which to work.

You don't have to keep reading and searching for the latest eBooks. Assume your guru knows the latest tactics and will advise you of how well they work.

I'm not saying you never look at another eBook or eZine again, it's just that you have one primary star you follow, it's that much easier to find your way.




About the Author


Jeff Mulligan, a 20year marketing veteran, owns CBmall
which provides 15 ways to earn income on thousands of topselling ClickBank InfoProducts by promoting one URL. Features the unique ClickBank Cash Search Engine.
www.cbmall.net


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