Article: More Adsense Blocks

by John Calder

2004, John Calder

Google has recently made some changes in their Adsense program, and webmasters, busy as they are, may not be aware of all the Adsense news. For those who don't know, Adsense is the Payperclick (PPC) revenue sharing program offered by Google to webmasters who run primarily contentoriented sites. The Adsense program offers a way for these webmasters to generate revenue where they couldn't in the past.

After signing up for the program, webmasters place a bit of code on their web pages where they want to display Adsense. Google's technology determines the subject matter of the page, and displays relevant ads on that page. If a visitor clicks on one of the ads, the advertiser pays Google, and the webmaster receives a share of the proceeds.

One of the biggest changes is that webmasters can now have multiple "blocks" or units of Adsense on their pages. Since the program started, Google has allowed only one block, but they now allow up to three per page. This means webmasters can get three shots for a visitor seeing and clicking on an ad. The blocks don't all have to be the same format you can choose from any of several formats available, and all can have different border, text, and background formatting. You are able to specify alternate ads for each unit. In cases where Google's software isn't able to determine a theme to your page, Google will display Public Service ads. However, webmasters can choose to display their own ads, such as for affiliate products, instead.

As with most things, you'll need to test formatting, placement, and other variables to see which combination brings the best clickthrough rate for you, whether you use one, two, or three Adsense units.

I use Adsense a lot on this web site Just a slight hint for you.

About the Author

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today http://www.TheEzine.Net

The Ezine DOT Net RSS feeds are available.

(You may reprint this article in full in your newsletter and/or web site)

Related Resources

The Dominate Online Poker Course Prepares You For The Future Online Poker World By Taking A Fully Modern Approach To Online Poker. Become A Winner In The Modern Era Of Online Poker. Price: $65. Affiliates Take A Generous 50% Commission!

Explains The A To Z About Selling Online From Finding Suppliers And Products To Sell Online To Marketing Them Online.

The Total Guide Covering Subjects Such As, Things To Be Considered How To Set Up A Business Plan What Types Of Business Can You Have How To Go About Setting Up Online Business On A Budget Online Payment Services Online Business Marketing And More.

Article Library